In 2006, while working in wardrobe for film and TV, Jude Feller visited local boutiques in search of detail- oriented, casual clothes that were both functional and attractive, and came up empty-handed.

Never one to shy away from challenge, the self-described tomboy left her job and set out to create quality pieces that she would want to wear. The result? lily + jae, a young women’s contemporary collection designed for the prototypical girl next door: energetic, innocent, and playful. lily + jae has become known for soft hoodies, flirty dresses, flattering coats, and expertly tailored high-waisted trousers. Our line is independently designed and manufactured in Vancouver.

lily + jae celebrates our third year of production and the response has been overwhelmingly positive to date. Adored by women across the world, our clothes have been seen on stars such as Lily Allen, Lykke Li, Amy Smart, Ashlee Simpson, Sarah Polley and Kristen Kreuk to name a few. We can’t wait to see where we go next!